Audience Feedback Evaluation

For this task I had to put together a focus group, my focus group were 3 teenagers aged 17 and 18 as they are the target audience for this band. Below is their reactions to the initial screening...

• Good Shots and Framing
• Lip Sync in time although the punch at the start is slightly off
• Lighting is too dark on some shots
• The juxtaposition of the moving and tripod shots doesn't work
• Use of text is good but needs to be more thought out
• Good Introduction
• Editing needs to punch more in time to the music
• Needs to be more rebellious & edgy
• Use more angles from the band performance location

Pitch For Ideas

My music video will feature 4 Band Members seemingly performing the song live in a dystopian landscape conventional of Punk music videos. It will tell the story of a group of penniless men that went to fight the laws/regime to make the world how they think it should be run and the repercussions of their actions. The performance will be conventional of a punk music video, with angry actions and facial expressions. The band will look and act rebellious to please the target audience, and make them feel normal seeing that there is other people that are unhappy with the current political system. The music video starts with a fade in of drums, for this I plan to track in from a long distance to the band who are talking when the music kicks in the lead singer punches the lens sending the camera spinning. At this point the background goes black and the band name "The Smash" flashes on screen accompanied with a glitch affect. From that point on the music video will be a mixture of live and narrative sequences. The narrative points will consist of the band running around in different run down locations, looking like they are "fighting the laws" and being rebellious. Each shot will be cut in time with the strong tempo of the song making the overall video very energetic and fast paced.

Risk Assessment

Below is a Risk Assessment form that I completed, that manages the risks that may occur during filming...

Magazine Advert Plan

Here is the magazine advert plan I have created for my band, I have taken a lot of influence from classic bands such as The Beatles and modern bands such as 5SOS and Mumford and Sons. The background will be black and the text will be white, the photos will be edited in such a way that they look like old Polaroid style photos.

  

Plan for Digipak

Below is a pencil sketch of my plan for the Digipak for my bands album...

Music Video Timeline

Embedded in this page is the timeline I created for my music video. This task has helped me iron out parts of the music video that I hadn't of yet planned. I know feel that my music video is a strong piece that integrates narrative and band performance equally and effectively.

Editing Software Plan

The editing software I plan to use for the construction of my music video will be Adobe Premiere Pro, Adobe After Affects and Adobe Photoshop. I want to use a lot of post production affects to make it look like a semi found footage based video. Film Burns, Glitch Affects and Old Film dust spots will feature heavily in the music video. Below is a video of a piece of test footage to see how the glitch affect and colour grading would work...

Analysis of Song Lyrics

Below is a document showing how I will visually interpret the song lyrics, not including the instrumental sections of the song. As the song repeats the same lyrics a lot throughout the song, I will need to think of lots of ways of depicting this but still keeping it visually engaging. One of the ways I could do this is by adding the words on the screen and adding slight differences every time it comes to that part of the song.

Storyboards

Below I created storyboards for the narrative and performance sequences, this has helped secure in my mind how much footage I need to make the music video and what order to put the footage in when it comes to the editing...

Shots List

Below is the list of shots I plan to use in my music video, some more shots might be added or removed on the day of filming...

Filming and Editing Plan

Below is the list of dates I plan to edit and film, in relation to the construction deadlines...

Permission for Use of Music

Below is the letter I have written to the Record Label who owns the rights to the song I have chosen to make a music video of...

Props List

Below is the list of props I plan to use in my music video, some of the props might be removed or increased during the final cut of the music video...

Location Photos and Raw Footage

Below is the photos and Raw Footage of the locations I will use in my music video...

1. Most of the music video will be in this location, there is a raised platform on which my band will perform the song on.

    2. These locations will be used in the narrative cut aways that will be cut into different sections of the song.

Raw Footage of The Locations:

Artist Styling/Costume Planning

I plan to style my band like a modern punk/rock band or in other words a New Wave Punk band, as I want bring Punk to a new era of fans. Because if I were to style them like a band from the original Punk era it wouldn't work in a modern context. The main band I will take influence from in terms of style would be The Arctic Monkeys, the Rockabilly/Mod fashion is the most conventional of modern bands of this genre.

Below are some images of the type of clothing that I will get my performers to wear...

 

I will call my band The Smash I came up with this name by merging the band names of The Jam, The Clash and The Sex Pistols...

Below is some ideas of what I the bands logo could be...

Here I have clearly taken influence from the Arctic Monkeys Logo as seen below...

Mood Board

Below is a mood for my music video, by doing this I now know what props and costumes I will need to make a conventional Punk music video...

I plan to have shots of the word "Police" on a uniform to inter cut throughout the music video, as I need some visual reference to "the law". I will also try to film some Police cars as they go past because I think it will work with the fast pace of the music. I hope to use the instruments in the location including the drums as an outdoor performance of the song will look interesting on film. I plan to style my lead singer with the leather jackets and white shirt because it has Punk origins but it is a more up-to-date style.

Initial Planning Ideas

Below is my chosen song I plan to make a music video for, I Fought The Law by The Clash:

For this task to put my ideas on paper I listened to the song I have chosen and wrote down what I imagined my music video to look like. This helped me gain an understand of what props, shot types, edits and performers I need. This will also aid me much more in later tasks.